Today, marketing is mainly done digitally, thanks to the pervasiveness of tech gadgets like smartphones and tablets. It means that a business can reach existing and potential customers in real-time. Nonetheless, brochures remain one of the most effective ways of presenting information about your brand, products, and services to the target market. However, you need quality brochures for your business to achieve the desired results. This article highlights tips for printing quality brochures.
Allow for Bleed
Brochures that look tidy are pleasing to read, which is why professional printers allow for bleed on all pages during production. The reason is that several brochures are printed on a single sheet of paper, which is passed through a guillotine to trim the pages to size. If printers do not allow ink to bleed beyond the trim line, brochures will have a thin white line along the edge. The only way to ensure that a brochure's edge has ink is to extend a design lengthwise and widthwise past a page's edges. It ensures that a brochure has solid ink coverage from edge to edge, resulting in a tidy leaflet. Allowing for bleed is ideal for brochures that display a photo, colour, or pattern on the extreme edge.
Select a Suitable Paper
The quality and type of paper you print a brochure design on is critical to visual appeal and durability. Most brochure printers offer 80lb or 100lb stock paper with varying finishes. Although both options produce high-quality brochures, the 100lb printing paper is superior without a significant cost difference. On the other hand, if you choose light papers, your flyers will be easily blown away wherever you place them. Besides, they will not hold well inside a purse or a briefcase. The finish you use on a brochure also dictates its appeal to your target market. For instance, using glossy paper instead of a matte finish for booklets with many black colours attracts fingerprint smudges. Therefore, it gives a brochure an ugly look and is less attractive to the target audience. However, pamphlets with differently coloured images are best printed on glossy paper to exhibit professionalism.
Use Offset Printing
The colour you see on a computer screen will look slightly different when printed on paper, which is the last thing you want in brochures. Thus, professional printers must use the right printing method to guarantee colour consistency between a design and the final product. Offset printing is ideal for brochures since it produces crisp, clean and true-to-form colours. Although digital printing is affordable, it does not offer the same colour integrity as offset printing.
Contact a printing service to learn more.