In an era where online marketing seems to have gone full throttle, it might come as a surprise that businesses are increasingly using brochures as a marketing strategy. The reason is that flyers are effective at sending subtle messages about a company's professionalism, reliability and commitment to quality. However, brochures are only as effective as the quality of their design, and that is why you need to hire a top-notch graphic designer. This article highlights graphic design tips that make brochures stand out.
High-Resolution Image on Cover
The cover of a brochure determines whether a user will open it or toss it away. Therefore, you should treat the cover like prime real estate and only use high-resolution images. While you can use text on your brochure's cover panel, keep it to a minimum because the objective is to capture the attention of users. However, it does not mean that you cannot use stock images when designing a brochure. Nonetheless, if you must use pictures from the internet, make sure that they are high-resolution stock images.
Keep Fonts to a Minimum
A brochure consists of a heading, subheading and a body; therefore, you must keep readability and aesthetics in mind when designing one. Notably, the fonts you choose for a brochure largely determine its aesthetics and legibility. Generally, it is advisable to keep your choice of fonts to a minimum, with the recommended number being three — one for each section. The structure promotes a sense of uniformity, which makes a brochure easy on the eyes. If you use different fonts on every heading, a brochure will feel noisy and tiring to the eyes, thereby making it less effective as a marketing tool.
Use Folds Creatively
You can distinguish different types of brochures by the number of folds. For example, bifold brochures have one fold that separates the cover, the inside and the back. Trifold brochures have three panels, and the user must unfold each panel to reveal the information. Other types of multiple page brochures include Z-Fold, gatefold, French fold and accordion fold. While there is nothing wrong with printing information on each panel, such graphic design is ordinary and boring. A more creative approach is to make images span across two panels. It creates a sense of curiosity for a user since they have to flip subsequent panels. Alternatively, you can include a pop-up art in one of the folds to add an element of surprise when a customer opens a brochure.